http://www.alexschaeffer.com Alex Schaeffer: Copywriter Wed, 09 May 2012 19:10:19 +0000 http://www.alexschaeffer.com en http://www.alexschaeffer.com/After-The-Parade http://www.alexschaeffer.com/following/alexschaeffer.com/After-The-Parade Wed, 09 May 2012 19:10:19 +0000 Alex Schaeffer: Copywriter 2801024 I was part of a team that was tasked with gaining awareness and support for Service for the Underserved, a NYC-based charity that supports New Yorkers with challenging life situations. In 2011, SUS wanted to highlight their outreach and programs for NYC veterans. We launched a movement called "After The Parade." AWARDS & RECOGNITION: 2012 ADC Bronze Integrated Cube 2012 One Show Merit Award http://www.alexschaeffer.com/Bloomberg-Labyrinth http://www.alexschaeffer.com/following/alexschaeffer.com/Bloomberg-Labyrinth Tue, 03 Apr 2012 16:20:34 +0000 Alex Schaeffer: Copywriter 2625462 Check out the full Labyrinth experience at http://bloomberglabyrinth.com Bloomberg Trading Solutions is an enterprise-grade software suite for traders that helps with front-end portfolio, inventory, sales and trading solutions and middle & back office operations. Basically, it makes their jobs a whole lot easier. The problem was that traders had never heard of Trading Solutions. This product could potentially make them millions in the market, but they didn't know it. To get the word out we created Labyrinth, a four week long game to promote Trading Solutions. Each week, we launched 10 challenging levels for them to conquer. Along the way, they could activate power ups to help them out. The power ups represented the product benefits of speed, transparency, and optimization in the market. The game appealed to their extremely competitive nature, letting traders experience the world of Trading Solutions instead of just reading about it. AWARDS & RECOGNITION: Featured on Creativity Featured on Ads of The World AD: Ben Morejon CD: Josh Shabtai http://www.alexschaeffer.com/GNC-Muscle-Maker http://www.alexschaeffer.com/following/alexschaeffer.com/GNC-Muscle-Maker Sun, 15 Jan 2012 08:01:43 +0000 Alex Schaeffer: Copywriter 1110771 <img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft_GNCTypo_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft_GNCTypo_o.jpg" data-mid="6181467" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft26_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft26_o.jpg" data-mid="6181281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft27_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft27_o.jpg" data-mid="6181282" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft28_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft28_o.jpg" data-mid="6181283" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft29_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft29_o.jpg" data-mid="6181285" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft31_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft31_o.jpg" data-mid="6181290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft32_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft32_o.jpg" data-mid="6181293" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/WebBook7-1110_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/WebBook7-1110_o.jpg" data-mid="6263529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft34_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft34_o.jpg" data-mid="6181299" border="0" align="left"/> http://www.alexschaeffer.com/JWT-Pandora-Advertising-Week http://www.alexschaeffer.com/following/alexschaeffer.com/JWT-Pandora-Advertising-Week Wed, 05 Oct 2011 13:30:11 +0000 Alex Schaeffer: Copywriter 2092202 <img src="http://payload.cargocollective.com/1/0/17729/2092202/AlexSchaeffer_CopywriterBookPan_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/2092202/AlexSchaeffer_CopywriterBookPan_o.jpg" data-mid="10481718" border="0" align="left"/> http://www.alexschaeffer.com/Reality-Is-Broken http://www.alexschaeffer.com/following/alexschaeffer.com/Reality-Is-Broken Mon, 23 May 2011 20:52:23 +0000 Alex Schaeffer: Copywriter 1486968 Book trailer for Jane McGonigal's book, 'Reality Is Broken.' CW: Alex Schaeffer AD: Chelsea Parks http://www.alexschaeffer.com/SOAR http://www.alexschaeffer.com/following/alexschaeffer.com/SOAR Sun, 24 Apr 2011 17:50:11 +0000 Alex Schaeffer: Copywriter 1349668 For the full SOAR experience, visit http://soarunited.com http://www.alexschaeffer.com/BrandCamp-Promo-Posters http://www.alexschaeffer.com/following/alexschaeffer.com/BrandCamp-Promo-Posters Thu, 07 Apr 2011 15:35:09 +0000 Alex Schaeffer: Copywriter 302939 <img src="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft23_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft23_o.jpg" data-mid="6181408" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft24_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft24_o.jpg" data-mid="6181413" border="0" align="left"/> http://www.alexschaeffer.com/National-Honey-Board http://www.alexschaeffer.com/following/alexschaeffer.com/National-Honey-Board Thu, 07 Apr 2011 15:34:21 +0000 Alex Schaeffer: Copywriter 1097130 <img src="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft7_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft7_o.jpg" data-mid="6181364" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft8_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft8_o.jpg" data-mid="6181367" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft9_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft9_o.jpg" data-mid="6181370" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft10_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft10_o.jpg" data-mid="6181372" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft11_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1097130/AlexSchaeffer_Copywriter_Book_Draft11_o.jpg" data-mid="6181377" border="0" align="left"/> http://www.alexschaeffer.com/Umbro http://www.alexschaeffer.com/following/alexschaeffer.com/Umbro Thu, 07 Apr 2011 15:33:13 +0000 Alex Schaeffer: Copywriter 652962 <img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft35_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft35_o.jpg" data-mid="6181315" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft36_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft36_o.jpg" data-mid="6181318" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft37_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft37_o.jpg" data-mid="6181319" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft38_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft38_o.jpg" data-mid="6181320" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft39_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft39_o.jpg" data-mid="6181321" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft40_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft40_o.jpg" data-mid="6181324" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft41_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft41_o.jpg" data-mid="6181329" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft42_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/652962/AlexSchaeffer_Copywriter_Book_Draft42_o.jpg" data-mid="6181331" border="0" align="left"/> http://www.alexschaeffer.com/Harley-Fly-Ride http://www.alexschaeffer.com/following/alexschaeffer.com/Harley-Fly-Ride Thu, 07 Apr 2011 15:31:05 +0000 Alex Schaeffer: Copywriter 567236 <img src="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft12_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft12_o.jpg" data-mid="6180926" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft13_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft13_o.jpg" data-mid="6180931" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft14_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft14_o.jpg" data-mid="6180936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft15_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft15_o.jpg" data-mid="6180938" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft16_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft16_o.jpg" data-mid="6180939" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft17_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/567236/AlexSchaeffer_Copywriter_Book_Draft17_o.jpg" data-mid="6180942" border="0" align="left"/>