http://www.alexschaeffer.com Alex Schaeffer: Copywriter Wed, 08 May 2013 20:28:45 +0000 http://www.alexschaeffer.com en http://www.alexschaeffer.com/Furtec-by-Zyrtec http://www.alexschaeffer.com/following/alexschaeffer.com/Furtec-by-Zyrtec Wed, 08 May 2013 20:28:45 +0000 Alex Schaeffer: Copywriter 5537581 C'mon, I know you like animals. Yes, you. » How do you get allergy sufferers who are only getting mediocre relief to switch to Zyrtec? With cute animals, of course. We created Furtec by Zyrtec—a Facebook App that lets people who are stuck inside suffering from allergies walk their pet without going outside. Using Motion Portrait Technology, you can upload a photo of your dog or cat and bring it to life. <img src="http://payload161.cargocollective.com/1/0/17729/5537581/add0c44c58b6c8ec3b237d19f5df0f9a.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload161.cargocollective.com/1/0/17729/5537581/add0c44c58b6c8ec3b237d19f5df0f9a_o.jpg" data-mid="30071829" border="0" align="left"/><img src="http://payload161.cargocollective.com/1/0/17729/5537581/4958eff8c35b0cc0a731d1ce45842582.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload161.cargocollective.com/1/0/17729/5537581/4958eff8c35b0cc0a731d1ce45842582_o.jpg" data-mid="30071827" border="0" align="left"/><img src="http://payload161.cargocollective.com/1/0/17729/5537581/89bd76b58cda16457d88704d029ee53b.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload161.cargocollective.com/1/0/17729/5537581/89bd76b58cda16457d88704d029ee53b_o.jpg" data-mid="30071822" border="0" align="left"/><img src="http://payload161.cargocollective.com/1/0/17729/5537581/e0f06475c03e98fda4908bb0fb673f31.jpg" width="600" height="476" width_o="600" height_o="476" src_o="http://payload161.cargocollective.com/1/0/17729/5537581/e0f06475c03e98fda4908bb0fb673f31_o.jpg" data-mid="30071820" border="0" align="left"/> AD: Ben Morejon CW: Alex Schaeffer / Andrew Curtis CD: Josh Shabtai / Howard Lenn C'mon, I know you like animals. Yes, you. » How do you get allergy sufferers who are only getting mediocre relief to switch to Zyrtec? With cute animals, of... http://www.alexschaeffer.com/SOAR http://www.alexschaeffer.com/following/alexschaeffer.com/SOAR Wed, 13 Mar 2013 10:16:04 +0000 Alex Schaeffer: Copywriter 1349668 <img src="http://payload.cargocollective.com/1/0/17729/1349668/soar01.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/17729/1349668/soar01_o.jpg" data-mid="20472394" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1349668/soar03.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/17729/1349668/soar03_o.jpg" data-mid="20472399" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1349668/soar02.jpg" width="670" height="424" width_o="670" height_o="424" src_o="http://payload.cargocollective.com/1/0/17729/1349668/soar02_o.jpg" data-mid="20472434" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1349668/soar07_6.png" width="670" height="490" width_o="670" height_o="490" src_o="http://payload.cargocollective.com/1/0/17729/1349668/soar07_6_o.png" data-mid="20472401" border="0" align="left"/> AD: Susan Murphy AD: Susan Murphy http://www.alexschaeffer.com/Listerine-UltraClean http://www.alexschaeffer.com/following/alexschaeffer.com/Listerine-UltraClean Mon, 17 Sep 2012 09:57:58 +0000 Alex Schaeffer: Copywriter 3841935 This spot introduced Listerine UltraClean to consumers as part of the "Power To Your Mouth" campaign. It also happened to be my first spot. AD: Ben Morejon CD: Christopher Franzese Directed By: The McCoubrey Brothers This spot introduced Listerine UltraClean to consumers as part of the "Power To Your Mouth" campaign. It also happened to be my first spot. AD: Ben Morejon CD:... http://www.alexschaeffer.com/The-Sleight-Ascent http://www.alexschaeffer.com/following/alexschaeffer.com/The-Sleight-Ascent Mon, 13 Aug 2012 19:48:51 +0000 Alex Schaeffer: Copywriter 3897631 In between my 23rd and 24th birthdays I created a video of myself performing a piece of magic, every day, for 365 days. Somehow, I never missed a beat. Check out the summary video above, or see them all at: The Sleight Ascent The project even caught the attention of Agency Spy, as well as magic blogs, like iTricks. In between my 23rd and 24th birthdays I created a video of myself performing a piece of magic, every day, for 365 days. Somehow, I never missed a beat. Check... http://www.alexschaeffer.com/After-The-Parade http://www.alexschaeffer.com/following/alexschaeffer.com/After-The-Parade Wed, 09 May 2012 14:10:19 +0000 Alex Schaeffer: Copywriter 2801024 I was part of a team that was tasked with gaining awareness and support for Service for the Underserved, a NYC-based charity that supports New Yorkers with challenging life situations. In 2011, SUS wanted to highlight their outreach and programs for NYC veterans. We launched a movement called "After The Parade." AWARDS & RECOGNITION: 2012 ADC Bronze Integrated Cube 2012 One Show Merit Award I was part of a team that was tasked with gaining awareness and support for Service for the Underserved, a NYC-based charity that supports New Yorkers with... http://www.alexschaeffer.com/Bloomberg-Labyrinth http://www.alexschaeffer.com/following/alexschaeffer.com/Bloomberg-Labyrinth Tue, 03 Apr 2012 11:20:34 +0000 Alex Schaeffer: Copywriter 2625462 Bloomberg Trading Solutions is an enterprise-grade software suite for traders that helps with front-end portfolio, inventory, sales and trading solutions and middle & back office operations. Basically, it makes their jobs a whole lot easier. The problem was that traders had never heard of Trading Solutions. This product could potentially make them millions in the market, but they didn't know it. To get the word out we created Labyrinth, a four week long game to promote Trading Solutions. Each week, we launched 10 challenging levels for them to conquer. Along the way, they could activate power ups to help them out. The power ups represented the product benefits of speed, transparency, and optimization in the market. The game appealed to their extremely competitive nature, letting traders experience the world of Trading Solutions instead of just reading about it. <img src="http://payload16.cargocollective.com/1/0/17729/2625462/157e3d084f70ddcc80f66cab6282b4a4.jpg" width="600" height="406" width_o="600" height_o="406" src_o="http://payload16.cargocollective.com/1/0/17729/2625462/157e3d084f70ddcc80f66cab6282b4a4_o.jpg" data-mid="29268810" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/17729/2625462/82932b3dd68cb4de18688668f41c568a.png" width="600" height="406" width_o="600" height_o="406" src_o="http://payload16.cargocollective.com/1/0/17729/2625462/82932b3dd68cb4de18688668f41c568a_o.png" data-mid="29268813" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/17729/2625462/1fae5b5d1788ea55c190716b046cdadb.jpg" width="600" height="406" width_o="600" height_o="406" src_o="http://payload16.cargocollective.com/1/0/17729/2625462/1fae5b5d1788ea55c190716b046cdadb_o.jpg" data-mid="29268809" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/17729/2625462/cd3ff99954df80203b4e2fde4b8e5e73.jpg" width="600" height="406" width_o="600" height_o="406" src_o="http://payload16.cargocollective.com/1/0/17729/2625462/cd3ff99954df80203b4e2fde4b8e5e73_o.jpg" data-mid="29268815" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/17729/2625462/e0af3bbb7cc7c795de68e48f66e7db5d.jpg" width="600" height="406" width_o="600" height_o="406" src_o="http://payload16.cargocollective.com/1/0/17729/2625462/e0af3bbb7cc7c795de68e48f66e7db5d_o.jpg" data-mid="29268818" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/17729/2625462/275bde8ca1204706610c28e40c5b5b98.jpg" width="600" height="406" width_o="600" height_o="406" src_o="http://payload16.cargocollective.com/1/0/17729/2625462/275bde8ca1204706610c28e40c5b5b98_o.jpg" data-mid="29268812" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/17729/2625462/c4d6161409d16ed5969dba66cdd929cd.jpg" width="600" height="406" width_o="600" height_o="406" src_o="http://payload16.cargocollective.com/1/0/17729/2625462/c4d6161409d16ed5969dba66cdd929cd_o.jpg" data-mid="29268814" border="0" align="left"/> AWARDS & RECOGNITION: Featured on Creativity Featured on Ads of The World AD: Ben Morejon CD: Josh Shabtai Bloomberg Trading Solutions is an enterprise-grade software suite for traders that helps with front-end portfolio, inventory, sales and trading solutions and... http://www.alexschaeffer.com/GNC-Muscle-Maker http://www.alexschaeffer.com/following/alexschaeffer.com/GNC-Muscle-Maker Sun, 15 Jan 2012 02:01:43 +0000 Alex Schaeffer: Copywriter 1110771 Fullscreen <img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft_GNCTypo_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft_GNCTypo_o.jpg" data-mid="6181467" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft26_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft26_o.jpg" data-mid="6181281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft27_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft27_o.jpg" data-mid="6181282" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft28_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft28_o.jpg" data-mid="6181283" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft29_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft29_o.jpg" data-mid="6181285" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft31_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft31_o.jpg" data-mid="6181290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft32_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft32_o.jpg" data-mid="6181293" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/WebBook7-1110_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/WebBook7-1110_o.jpg" data-mid="6263529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft34_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1110771/AlexSchaeffer_Copywriter_Book_Draft34_o.jpg" data-mid="6181299" border="0" align="left"/> http://www.alexschaeffer.com/BrandCamp-Promo-Posters http://www.alexschaeffer.com/following/alexschaeffer.com/BrandCamp-Promo-Posters Thu, 07 Apr 2011 10:35:09 +0000 Alex Schaeffer: Copywriter 302939 Fullscreen <img src="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft23_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft23_o.jpg" data-mid="6181408" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft24_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/302939/AlexSchaeffer_Copywriter_Book_Draft24_o.jpg" data-mid="6181413" border="0" align="left"/> http://www.alexschaeffer.com/Bicycle-Playing-Cards http://www.alexschaeffer.com/following/alexschaeffer.com/Bicycle-Playing-Cards Thu, 07 Apr 2011 10:07:51 +0000 Alex Schaeffer: Copywriter 1096443 Fullscreen <img src="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft18_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft18_o.jpg" data-mid="6180765" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft19_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft19_o.jpg" data-mid="6180766" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft20_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft20_o.jpg" data-mid="6180767" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft21_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft21_o.jpg" data-mid="6180769" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft22_1000.jpg" width="1000" height="768" width_o="2048" height_o="1573" src_o="http://payload.cargocollective.com/1/0/17729/1096443/AlexSchaeffer_Copywriter_Book_Draft22_o.jpg" data-mid="6180770" border="0" align="left"/>